Current investments - Nordic Room Improvement

Nordic Room Improvement (NRI) is a group that develops, markets and distributes interior, exterior and renovation products for consumer and professional markets in the Nordic region. Operations are conducted through the Group’s own brands Lundbergs, Jabo and Duri, all having market-leading positions in their range areas. The group has approximately 80 employees.

Nordic Room Improvement
Investment year: 2012
Turnover: SEK 425m
Fund: Priveq Investment IV
Ownership: 93%
CEO: Lars Andréason
Phone: +46 31 706 19 10
Members of the Board:
Lennart Pihl (Chairman of the Board), Johanna Svensson, Karl-Johan Willén
Priveq team:
Karl-Johan Willén, Johanna Svensson

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Nordic Room Improvement acquires KGC Verktyg & Maskiner

Nordic Room Improvement (”NRI”) continues its expansion. Through the acquisition of KGC Verktyg & Maskiner AB (”KGC”), NRI broadens its …
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Nordic Room Improvement acquires JABO

Nordic Room Improvement ("NRI"), one of Priveq's portfolio companies, has acquired JABO, a leading actor within outdoor environment products. JABO, …
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Priveq acquires Inwido Home Improvement

Through a newly formed holding company, Priveq Investment Fund IV (“Priveq Fund”) acquires Inwido Home Improvement AB (“IHI”) a leading …
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For further information, please contact

Karl-Johan Willén

Partner & Investment Manager

Phone: +46 8 459 67 66
Mobile: +46 70 950 88 25
Read more »

Karl-Johan Willén

Partner & Investment Manager

Karl-Johan Willén is Partner and Investment Manager. He is responsible for sourcing new investment opportunities as well as working with growth strategies, acquisitions and incentive programs for the companies owned by Priveq. Karl-Johan is also responsible for Priveq’s work within ESG (Environmental Social and Corporate Governance).

Since Karl-Johan joined Priveq in 1998, he has been responsible for Scandinavian Photo, Sydtotal, San Sac, Unisport Scandinavia and Crem International. He is currently a Director of the Boards of Danfo, Nordic Room Improvement and Pilot Flight Academy.

He holds an M.Sc. in Financial Economics from the University of Gothenburg School of Business, Economics and Law and La Trobe University, Melbourne, Australia. Karl-Johan also studied Business Intelligence at Stockholm University.