Contact
Priveq
P.O. Box 5295
SE-102 46 Stockholm
Visitors: Kungsgatan 24
Tel: +46 8 459 67 60
info@priveq.se
For investments outside Sweden:
Finland
Mats Hjerpe
mats.hjerpe (at) priveq.se
+46 8 459 67 71
Norway
Henrik Jatko
henrik.jatko (at) priveq.se
+46 8 459 67 75
Denmark
Johanna Svensson
johanna.svensson (at) priveq.se
+46 8 459 67 74
Our team
Senai Ayob is Partner and Investment Manager and his responsibilities cover the entire investment process, from sourcing new investment opportunities in which Priveq as owner will contribute to growth and value creation, to implementing growth and development strategies together with other owners, the board of directors and management.
Senai joined Priveq in 2012 and he is currently a member of the boards of Boxflow, IMI Supply Chain Solutions and Swemac.
Before joining Priveq, Senai worked with equity research at ABG Sundal Collier. He has an M.Sc. in Finance from Stockholm School of Economics.
Martin Bjarnemar is Investment Manager and his responsibilities cover the entire investment process, from sourcing new investment opportunities in which Priveq as owner will contribute to growth and value creation, to implementing growth and development strategies together with other owners, the board of directors and management.
Martin joined Priveq in 2019 and is currently a member of the board of Makin Group and deputy member of ROL. He has previously worked in corporate finance at Deloitte and Danske Bank. Martin holds an M.Sc. in Business Administration with a major in Corporate and Financial Management from Lund University.
Helena Ekstrand is Partner and CFO at Priveq. Her responsibilities include internal accounting and reporting, as well as reporting to investors.
Before joining Priveq in 2005, Helena worked as an auditor at Previsor Revisionsbyrå.
She holds a B.Sc. in Economics with a major in Accounting from Stockholm University.
Rebecka Gärderup is an Associate and her responsibilities cover the entire investment process, from sourcing new investment opportunities in which Priveq as owner will contribute to growth and value creation, to implementing growth and development strategies together with other owners, the board of directors and management.
Rebecka joined Priveq in 2022 and is currently a deputy member of Makin Group. She has previously worked as an Equity Research Analyst at ABG Sundal Collier and before that at Avanza's stock market newspaper Placera. Rebecka holds an M.Sc. in Business and Economics with specialization in finance from Linköping University.
Magnus Hardmeier is Partner and the Executive Chairman of Priveq. He is responsible for sourcing new investment opportunities, in which Priveq will contribute with growth and value creation, as well as implementing growth strategies in cooperation with other owners, the board of directors and management.
Magnus started working with private equity in 1987 and was one of the founders of Priveq in 1998. His investment work includes being responsible for Priveq’s ownership in Gibeck, Hörnell, FM Mattsson Mora Group, Metenova and Novaseptic. Magnus is currently a deputy member of the boards of Gimmersta Wallpaper and Swemac.
Before starting Priveq, Magnus worked with private equity at Företagskapital and worked at Wallenius Lines as Controller.
He holds a B.Sc. in Business Administration from the Stockholm School of Economics and has also studied at McGill University in Montreal.
Mats Hjerpe is Partner and Investment Manager. He is responsible for sourcing new investment opportunities, in which Priveq will contribute with growth and value creation, as well as implementing growth strategies in cooperation with other owners, the board of directors and management.
Mats joined Priveq in 2003 and is currently a member of the board of Verisec.
Before joining Priveq, Mats worked for Aragon Fondkommission. He holds an M.Sc. in Business Administration from Stockholm University.
Henrik Jatko is Partner and Investment Manager and his responsibilities extend to the entire investment process, from sourcing new investment opportunities in which Priveq as owner will contribute to growth and value creation, to implementing growth and development strategies together with other owners, the board of directors and management.
Henrik joined Priveq in 2010 and he is currently a member of the boards of Danfo, Makin Group, ROL, Sunds Fibertech and Volupe/FS Dynamics.
Before joining Priveq, Henrik worked as a Management Consultant at Bain & Company. He holds an M.Sc. in Economics and Business, with a major in Accounting and Financial Management from Stockholm School of Economics.
Fanny Leksell is Investment Manager and her responsibilities extend to the entire investment process, from sourcing new investment opportunities in which Priveq as owner will contribute to growth and value creation, to implementing growth and development strategies together with other owners, the board of directors and management.
Fanny joined Priveq in 2016 and is currently a member of the boards of Equestrian Stockholm, Parfym.se and Trendhim, and a deputy member of the board of Frontit. Fanny has previously worked in corporate finance at Handelsbanken and most recently with real estate transactions at Cushman & Wakefield. She has also worked with M & A at Crédit Agricole in Paris and has a BSc in Business and Economics and a MSc in Business and Economics, specialization in Finance from the Stockholm School of Economics.
Maria Lundborg works at Priveq as Office Manager and assistant to the Investment team. She is responsible for daily office operations including the website, organising conferences, seminars and public relations activities.
Maria joined Priveq in 2012. Before that, she worked as assistant to the investment team at Investor Growth Capital.
Louise Nilsson is Partner and CEO of Priveq. In addition to leading and developing Priveq, she is responsible for sourcing new investment opportunities, in which Priveq will contribute with growth and value creation, as well as implementing growth strategies in cooperation with other owners, the board and management.
Since Louise joined Priveq in 1998, she has, among other investments, been responsible for the ownership in Carmel Pharma, CSAM Health, Hemtex, Metenova, Ports Group, Swedish Orphan International and Vårdapoteket. She is currently a member of the boards of FrostPharma, IMI Supply Chain Solutions and Plint.
Before joining Priveq, Louise worked for nine years as a chartered accountant for ÖhrlingsCoopers & Lybrand (now PwC), with responsibility for small and medium-sized owner-led companies.
Louise holds a B.Sc. in Business Administration from Luleå University.
Daniel Nylund is Investment Manager and his responsibilities extend to the entire investment process, from sourcing new investment opportunities in which Priveq as owner will contribute to growth and value creation, to implementing growth and development strategies together with other owners, the board of directors and management.
Daniel joined Priveq in 2020 and is currently a member of the board of Boxflow and Volupe/FS Dynamics and deputy member of the board of IMI Supply Chain Solutions. He has previously worked with M&A at Grant Thornton. Before that he worked with Business Development and M&A at Attendo. Daniel holds an M.Sc. in Accounting & Finance from Stockholm School of Economics and has also studied at Smith School of Business, Canada.
Maria Perez Hultström is Partner and Investment Manager, and her responsibilities extend to the entire investment process, from sourcing new investment opportunities in which Priveq as owner will contribute to growth and value creation, to implementing growth and development strategies together with other owners, the board of directors and management.
Maria joined Priveq in 2010 and is currently a member of the boards of Gimmersta Wallpaper, Lamiflex, Parfym.se and ProTrain.
Before joining Priveq, Maria worked with Corporate Finance at Handelsbanken Capital Markets and Erik Penser Bank.
Johan joined Priveq in 2024 and has previously worked as a management consultant at Arthur D. Little. Johan is currently deputy member of Volupe/FS Dynamics.
Before that, he worked with M&A at Livingstone Partners and with real estate transactions at Nordanö Partners.
He has a Master's degree in Finance from Stockholm School of Economics and has also studied at the National University of Singapore.
Johanna Svensson is Partner and Investment Manager and her responsibilities extend to the entire investment process, from sourcing new investment opportunities in which Priveq as owner will contribute to growth and value creation, to implementing growth and development strategies together with other owners, the board of directors and management.
Johanna joined Priveq in 2007 and she is currently a member of the boards of Plint and Trendhim.
Johanna holds an M.Sc. in Economics and Business Administration with a major in International Economics from Stockholm School of Economics. She has also studied at National University of Singapore and Umeå University.
Henrik Westfeldt is Partner and Investment Manager. He is responsible for sourcing new investment opportunities, in which Priveq will contribute with growth and value creation, as well as implementing growth strategies in cooperation with other owners, the board of directors and management.
Henrik started working with private equity in 1990 and was one of the founders of Priveq in 1998. He has, among other things, been responsible for the ownership in Boomerang, Carema, Mediplast, ReadSoft and Sydtotal. He is currently a member of the boards of Equestrian Stockholm and Frontit.
Prior to joining Priveq, Henrik worked with private equity at Skandia Investment and Skandia Kapitalförvaltning.
He holds a B.Sc. in Business Administration from University of Gothenburg School of Business, Economics and Law.
Karl-Johan Willén is Partner and Investment Manager. He is responsible for sourcing new investment opportunities, as well as working with growth strategies, acquisitions and incentive programmes for the companies owned by Priveq. Karl-Johan is also responsible for Priveq’s work within Environmental Social and Corporate Governance.
Since Karl-Johan joined Priveq in 1998, he has been responsible for Scandinavian Photo, Sydtotal, San Sac, Unisport Scandinavia and Crem International. He is currently a member of the boards of Danfo, FrostPharma and Sunds Fibertech.
He holds an M.Sc. in Financial Economics from the University of Gothenburg School of Business, Economics and Law and La Trobe University, Melbourne, Australia. Karl-Johan also studied Business Intelligence at Stockholm University.
Jakob Öhmark is Controller at Priveq, with responsibilities for communication and reporting to investors, dialogue with portfolio companies, and working on issues relating to valuation and accounting.
Jakob started at Priveq 2018 and has previously worked as an accountant at PwC and as a consultant in the financial sector at Ernst & Young.
He holds a degree in Economics from Uppsala University and has also completed semesters at Inje University, South Korea, and Maastricht University School of Business and Economics, the Netherlands.