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Current investments - Mediaplanet

Mediaplanet International AB is a leading provider of content marketing solutions with 15 offices in Europe and North America. Mediaplanet produces and distributes over 1,000 content marketing campaigns annually in a unique partnership with 75 world-leading newspapers and through 500 of owned, theme-specific sites, all in cooperation with the biggest influences in each theme.

The group also includes the content marketing agency Appelberg Publishing AB, which was acquired in December 2014. Today, Mediaplanet has more than 400 employees.

Investment year: 2016
Turnover: SEK 700m
Fund: Priveq Investment V
Ownership: 58%
CEO: Richard Båge
Phone: +46 8 510 053 00
Members of the Board:
Johan Kinnander (Chairman of the Board), Richard Båge, Mats Hjerpe, Johanna Svensson
Priveq team:
Mats Hjerpe, Johanna Svensson

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For further information, please contact

Mats Hjerpe

Partner & Investment Manager

Phone: +46 8 459 67 71
Mobile: +46 70 630 24 60
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Mats Hjerpe

Partner & Investment Manager

Mats Hjerpe is Partner and Investment Manager. He is responsible for sourcing new investment opportunities, in which Priveq will contribute with growth and value creation as well as implement growth strategies in cooperation with other owners, the Board of Directors and management.

Mats joined Priveq in 2003 and is currently a Member of the Boards of 4C Strategies, CSAM Health, Mediaplanet and QleanAir Scandinavia.

Before joining Priveq, Mats worked for Aragon Fondkommission.

He holds an M.Sc. in Business Administration from Stockholm University.