Year of investment:
2019

Turnover:
SEK 225m

Fund:
Priveq Investment V

Ownership:
Majority

CEO:
Jonas Häggqvist

Phone:
+46 8 545 106 90

Parfym.se

Parfym.se is a Nordic online player within beauty, challenging traditional perfumeries. Parfym.se offers a complete assortment with over 200 established brands in different price segments within hair care, makeup, skincare and fragrances.

Parfym.se is one of the largest online entities in the Nordics with three websites and operation in Sweden and Finland. The headquarters are located in Stockholm and the company has 12 employees.

Members of the Board
Per Netzell (Chairman of the Board), Per Ejerhed, Tobias Ekros, Fanny Leksell, Maria Perez Hultström

Priveq team
Maria Perez Hultström, Fanny Leksell

For further information, please contact

Maria Perez Hultström
Partner & Investment Manager
Phone: +46 8 459 67 72
Mobile: +46 70 928 01 42
Email: maria.hultstrom@priveq.se

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