Priveq Investment divests Internatural to Midsona

By 05/07/2016December 4th, 2020No Comments

Priveq Investment Fund IV L.P. (”Priveq”) has after a successful ownership period in Internatural AB (”Internatural”) signed an agreement, together with the rest of the owners, to divest Internatural to Midsona. The transaction represents the end of a great cooperation characterized by profitable growth and development and create conditions for continuous establishment of Internatural’s market leading position in Sweden and Norway.

Together with its two subsidiaries Kung Markatta AB (”Kung Markatta”) and Alma Norge AS (”Alma”), Internatural is a leading independent actor within distribution and marketing of organic, plant-based and natural foods in Sweden and Norway. The own brands, Kung Markatta in Sweden and Helios in Norway, are both pioneers within their respective markets and focus solely on the organic food segment. The portfolio of external brands which Internatural distributes includes market leaders such as Alpro and Yogi Tea. The company has 71 employees and has offices in Örebro and Malmö in Sweden and in Årnes in Norway.

During Priveq’s ownership period, Internatural has experienced strong organic growth. The organic growth was further intensified with the acquisition of Alma, Kung Markatta’s equivalent in Norway, during the spring of 2014. Sales have increased from around SEK 230m in 2013 to around SEK 640m in 2015. In addition, profitability has improved from an already high level, despite investments in organizational development and a new warehouse in Örebro. Particularly satisfying is the strong growth of the own brands, led by the Kung Markatta brand.

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