Priveq invests in Kung Markatta

By 29/04/2013No Comments

Priveq Investment Fund IV (”Priveq Investment”) is, through a newly formed holding company, the new majority owner of Kung Markatta AB (“Kung Markatta”), one of the leading independent distributors and marketers of organic, natural and specialty food in Sweden. The Company’s current owners, Peter Enberg, Stefan Wilhelmson and CEO Anders Dahlin, continue to be significant partners in Kung Markatta following the investment by Priveq Investment. The broadening of the ownership will further strengthen Kung Markatta, supporting the Company in its growth strategy.

Kung Markatta is a well-managed and profitable company with a strong position in the expanding market for organic, natural and specialty food. The Company, founded in Örebro in 1983, has grown and developed rapidly since it was acquired in 2004 by Peter Enberg and his partners. In addition to its portfolio of organic products under the well-recognized Kung Markatta brand, the Company is also the distributor and marketer in Sweden of a portfolio of brands including Alpro, Rice Dream, Yogi Tea, Green & Black’s and many others. For the fiscal year 2012 the Company had net sales of approximately SEK 200 m.

“Kung Markatta’s strong position in the Swedish market provides an excellent platform for future growth. The Company has a proven business model combined with an attractive and growing portfolio of products, appreciated by end consumers and its retail distribution customers, and we are pleased to have the opportunity to invest in Kung Markatta’s continued development” says Henrik Westfeldt, Partner and Investment Manager at Priveq Advisory AB, adviser to Priveq Investment, and continues “We are impressed by the Company’s development and strong management team and we believe that that we, through our extensive experience in investing in privately held growth companies, will be able to contribute to continued profitable growth.”

“I see Priveq Investment as the best possible partner for Kung Markatta in the continued growth and development of the Company. I very much look forward to working with Priveq and to continuing to support Kung Markatta as a member of the Board of Directors,” says Peter Enberg.

“Adding a financially strong partner with broad experience from over 100 growth companies is very positive for the Company. We have a clear expansion strategy for the future and I am confident that Priveq Investment will help us to take the next steps in our development,” says Anders Dahlin, CEO of Kung Markatta.

Strata Advisory AB acted as financial advisor to Kung Markatta and its owners.

For further information, please contact:
Henrik Westfeldt, Partner and Investment Manager, Priveq Advisory AB
Tel. +46-8-459 67 65

Anders Dahlin, CEO, Kung Markatta
Tel. +46-19 307 311

Peter Enberg
Tel +46-708 692 203

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