Current investments - Visual Art

Visual Art is the leading full service agency within Digital Signage in Scandinavia. The company offers a unique complete solution including strategic advice, design, installation, production, software and service & support. Through an innovative and market leading offer, Visual Art has attracted an impressive portfolio of customers.

Visual Art has approximately 70 employees with the head office located in Stockholm.

Visual Art also has Sweden’s largest digital media network (DOOH – Digital Out of Home) with a presence in the most visited places in Sweden. The company’s screens can for example be found at the Stockholm Central station and at the Mall of Scandinavia.

Visual Art
Investment year: 2016
Turnover: SEK 450m
Fund: Priveq Investment V
Ownership: 40%
CEO: Andreas Lind
Phone: +46 8 15 32 00
Members of the Board:
Jonas Forsman (Chairman of the Board), Anders Apelgren, Stefan Noble, Kia Orback Pettersson, Henrik Jatko, Karl-Johan Willén
Priveq team:
Karl-Johan Willén, Henrik Jatko

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Visual Art launches the world’s first digital umpire chair

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Priveq new minority owner in Visual Art

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For further information, please contact

Karl-Johan Willén

Partner & Investment Manager

Phone: +46 8 459 67 66
Mobile: +46 70 950 88 25
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Karl-Johan Willén

Partner & Investment Manager

Karl-Johan Willén is Partner and Investment Manager. He is responsible for sourcing new investment opportunities as well as working with growth strategies, acquisitions and incentive programs for the companies owned by Priveq. Karl-Johan is also responsible for Priveq’s work within ESG (Environmental Social and Corporate Governance).

Since Karl-Johan joined Priveq in 1998, he has been responsible for Scandinavian Photo, Sydtotal, San Sac, Unisport Scandinavia and Crem International. He is currently a Director of the Boards of Danfo, Nordic Room Improvement and Visual Art.

He holds an M.Sc. in Financial Economics from the University of Gothenburg School of Business, Economics and Law and La Trobe University, Melbourne, Australia. Karl-Johan also studied Business Intelligence at Stockholm University.